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Ho Chi Minh

University of Technology and Education

GRAPHIC ARTS AND MEDIA FACULTY

http://fgam.hcmute.edu.vn

COURSE SYLLABUS

24 GRDE330456 - Graphic Design Syllabus

HCMC UNIVERSITY OF TECHNOLOGY

& EDUCATION

FACULTY OF GRAPHIC ARTS & MEDIA

Level : Undergraduate

Program : Technology of Printing

Engineering

Course Syllabus

Course Title: GRAPHIC DESIGN
Course Code: GRDE-330456

3. Credit Units: 3 units (2+1) (2 units for theory and 1 unit for exercise in class) Duration: 15 weeks.

Course Instructors:

1/ Lecturer: Vũ Trần Mai Trâm

2/ Lecturer: Vũ Ngàn Thương

Course Requirements:

Prerequisite course: Practice of computer graphic (Illustrator), Practice pof image processing (Photoshop)

Previous courses: Practice of computer graphic (Illustrator), Practice pof image processing (Photoshop)

Course Description:

This course provides the basic knowledge about color, skill for mixing colors, the ability to sense the intensity and chroma, typo, layout, hand-drawning, sketching, method for building the motif decorations based on the real objects, designing printing product that incorporate the principles of vision and the ability to use the computer software in order to increase aesthetics and value of products.

Course Goals

Goals

Goal Description

(The course aims to provide students with :)

CLOs

Bloom

Competences

Having core engineering fundamental and advanced knowledge from sketching to drawing on computer.

1.2

1.3

Be able to work in team, communicate and give opinions and evaluating.

3.1

3.2

Be able to perform good profession ethics, self-disciplines and industrial manners.

Be able to design CIP for a company, an advertising campaign or packaging system for a trademark that suit requirements and products of customer.

4.1

4.3

Course Learning Outcomes:

CLOs		Description (Upon completion of this course, students can be able to:)	Program ELOs	Bloom Competences
G1	G1.1	Having core engineering fundamental knowledge about arts.	1.2	3
	G1.2	Using graphic software, such as: image processing, graphic design.	1.2	3
	G1.3	Applying the design principles of printing product, graphic design principles when design.	1.3	3
G2	G2.1	Be able to communicate, work in team	3.1	3
G2	G2.2	Be able to communicate effectively with others in many different forms.	3.2	3
G3	G3.1	Be able to perform good profession ethics, self-disciplines and industrial manners.	4.1	3
	G3.2	Having creative thinking	4.1	3
	G3.3	Design CIP for a company, an advertising campaign or packaging system for a trademark that suit requirements and products of customer.	4.3	3

Learning ethics:

Students who don’t meet one of the following tasks will be suspended:

- Attendance: at least 80% of teaching hours

- Assignments: do all homework assigned (100%)

- Test: complete all tests (100%)

- Cheating in any form and plagiarism will not be tolerated. Any student discovered cheating on an examination or copying samples will be dropped from the course and receive a 0 mark.

Course Content:

Week

Content

CLOs

Bloom

Compe-tences

Pedagogical methods

Assessment methods

1,2

Unit 1: Visual Elements

A/ Content and pedagogical methods in class:

Content:

- Presenting Visual Elements

- Exer#1: Define and list visual elements in 10 products.

G1.2

G1.3

Lecture, oral communication.

Powerpoint presentation.

Questions and Answers

B/ Self-study content:

- Review printing product and analysis visual elements.

G1.2

G1.3

G3.1

Unit 2: Visual balance

A/ Content and pedagogical methods in class:

Content:

- Analysis visual balance.

G1.2

G1.3

Lecture, oral communication.

Powerpoint presentation.

Questions and Answers

B/ Self-study content:

- Review printing product and analysis visual balance.

G1.2

G1.3

G2.1

4-5

Unit 3: Visual principles

A/ Content and pedagogical methods in class:

Content:

- Presenting Visual principles

- Exer#2: Define and list visual principles in 10 products.

G1.2

G1.3

Lecture, oral communication.

Powerpoint presentation.

Questions and Answers

B/ Self-study content:

- Review printing product and analysis visual principles.

G1.2

G1.3

G2.1

Unit 4: Color

A/ Content and pedagogical methods in class:

Content:

- Concept of color

- Method to make color wheel (hand-drawing, on computer)

G1.2

G1.3

Lecture, oral communication.

Powerpoint presentation.

Questions and Answers

B/ Self-study content:

- Making color wheel.

G1.2

G1.3

Unit 5: Text

A/ Content and pedagogical methods in class:

Content:

- Concept of text in graphic design

- Rules of typo

G1.2

G1.3

Lecture, oral communication.

Powerpoint presentation.

Questions and Answers

B/ Self-study content:

- Review printing product and analysis typo

- Lookup new style typo.

G1.2

G1.3

G2.1

Unit 6-7: Illustration – Image - Pattern

A/ Content and pedagogical methods in class:

Content:

- Presenting illustration – image

- Method to make pattern

G1.2

G1.3

G2.1

G2.2

G3.1

G3.3

Lecture, oral communication.

Powerpoint presentation.

Project based learning.

Product

B/ Self-study content:

- Prepare for field trip.

G2.1

Unit 7: PATTERN (continue)

A/ Content and pedagogical methods in class:

Content:

- Guide to sketch.

G1.2

G1.3

G2.1

G2.2

G2.1

G2.3

Lecture, oral communication.

Project based learning.

Product

B/ Self-study content:

- Complete sample sketching.

G3.1

Unit 7: PATTERN (continue) – Field trip

A/ Content and pedagogical methods in class:

Content:

- Guide to find objects

- Guide to sketch.

G1.2

G1.3

G2.1

G2.2

G3.1

G3.3

Lecture, oral communication.

Project based learning.

Product

B/ Self-study content:

- Complete the sketch

G1.2

G1.3

G3.1

G3.3

Unit 7: PATTERN (continue) – Logo design

A/ Content and pedagogical methods in class:

Content:

- Guide to design logo from sketch, pattern

G1.2

G1.3

G2.1

G2.2

G3.1

G3.2

G3.3

Lecture, oral communication.

Project based learning.

Product

B/ Self-study content:

- Complete the logo

- Complete the pattern

G1.2

G1.3

G3.1

G3.2

G3.3

Unit 8: Layout

A/ Content and pedagogical methods in class:

Content:

- Type of layout

G1.2

G1.3

G2.1

G2.2

G3.1

G3.3

Lecture, oral communication.

Powerpoint presentation.

Questions and Answers

B/ Self-study content:

- Review printing product and analysis the layout.

G1.2

G1.3

G2.1

Unit 9: Ad design

A/ Content and pedagogical methods in class:

Content:

- Type of Ad design

- Rule of Ad design

- Test#2: Poster design

G1.2

G1.3

G2.1

G2.2

G3.1

G3.3

Lecture, oral communication.

Powerpoint presentation.

Questions and Answers

B/ Self-study content:

- Having idea and sketch of Poster options.

G1.2

G1.3

G2.1

G2.2

G3.1

G3.3

Unit 9: Ad design (continue)

A/ Content and pedagogical methods in class:

Content:

- Guide to complete Poster design

G1.2

G1.3

G2.1

G2.2

G3.1

G3.2

G3.3

Lecture, oral communication.

Project based learning.

Product

B/ Self-study content:

- Complete the poster.

G1.2

G1.3

G2.1

G2.2

G3.1

G3.2

G3.3

Evaluating

A/ Content and pedagogical methods in class:

Content:

- Evaluating Poster, Logo design

G1.2

G1.3

G2.1

G2.2

G3.1

G3.2

G3.3

Lecture, oral communication.

Powerpoint presentation.

Project based learning.

Product

Student Assessment:

- Grading scale: 10

- Examination plan:

Type	Content	Timeline	ELOs	Bloom Competences	Assessment Method	Tools of assessment	Rate (%)
Mid-term							50
Exer#1	Visual Elements	2nd week	G1.2	3	Questions	Answers	5
Exer#2	Visual Principles	5th week	G1.2	3	Questions	Answers	5
Exer#3	Color wheel	6th week	G1.2,G1.3, G3.1, G3.3	3	Product	Rubric	10
Exer#4	Sketching	10th week	G1.2,G1.3, G3.1, G3.3	3	Product	Rubric	15
Exer#5	Making pattern	11th week	G1.2,G1.3, G3.1, G3.3	3	Product	Rubric	15
Final test							50
Test#1	Logo designing	11th week	G1.2,G1.3, G2.1, G2.2 G3.1, G3.2, G3.3	3	Product	Rubric	25
Test#1	Poster designing	14th week	G1.2,G1.3, G2.1, G2.2 G3.1, G3.2, G3.3	3	Product	Rubric	25